Post- COVID Realities: The Future for Brands in A New World
Recently, the world faced a huge shock when the pandemic emerged and ruined the order of the day. A lot of brands are facing a seismic shift, and the future for most brands is seemingly unforeseeable.
Defining experiential marketing strategically, you could say it is a marketing channel that serves face-to-face or direct marketing. However, the reality is that it is not totally tied to the channel, but rather, the unforgettable experiences for the people who come in contact with the brand.
With the Coronavirus in tow, brands have become more innovative and forward-thinking.
There have also been low-live experience events where viewers could party live; hence, changing it from actual physical experiences to virtual experiences.The pandemic has made brands to come to the realization that events can still be effective without being physical and that these events can add colour and dynamism to the overall customer experiences.
It comes as no surprise to see that more brands are hopping onto the bandwagon of implementing more drive-in events and stunts as well as augmented reality experiences.
It comes as no surprise to see that more brands are hopping onto the bandwagon of implementing more drive-in events and stunts as well as augmented reality experiences.
Before the world goes back to the new normal, new innovative ways are revealing themselves and this “new way of life” might stick around longer than expected since the thrill of coming out to party can now be achieved online.
Consequently, moving campaigns online are increasingly more effective as they can be monitored and tracked for effectiveness. It makes it easier for marketing campaigns to get approved as the results can now be better measured and justified.
It is safe to say that there would be a turn-around as the world opens back gradually, and although the pandemic seems like a setback, it might be an opportunity for experiential marketing agencies to discover more revolutionary, out-of-the-box ideas that would better position the industry within the marketing space.