3 Ways To Measure ROI On Your Next Experiential Marketing Campaign
Brands want to establish a connection with their customers – experiential marketing can allow them to establish that connection. Customers want to have fun and be entertained by brands – live brand activations can create immersive events that would accomplish both objectives.
Sales Vs. Marketing. What’s The Difference?
Sales and marketing are two business functions within a business that ultimately converts to lead generation and revenue. Marketing is typically the first initiative. A lot of brands use marketing to attract leads and prospects to a company. Sales, on the other hand, is more direct as it reinforces the value
How Effective is Experiential Marketing in Marketing Campaigns
Experiential marketing is a marketing technique that creates experiences between brands and consumers. These campaigns use an activation (for example, product sampling, immersive experiences, events, etc.) to bring brands to life and also allow direct interaction between brands and their target audience.
A 5 Step Guide To Creating A Marketing Communications Strategy
The first step to consider when crafting your marketing communications strategy is understanding your target audience, as this helps in setting the right tone and the key channels since different targets are reached at different touch points.
Post- COVID Realities: The Future for Brands in A New World
Recently, the world faced a huge shock when the pandemic emerged and ruined the order of the day. A lot of brands are facing a seismic shift, and the future for most brands is seemingly unforeseeable.