Sales Vs. Marketing. What’s The Difference?
Sales and marketing are two business functions within a business that ultimately converts to lead generation and revenue. Marketing is typically the first initiative. A lot of brands use marketing to attract leads and prospects to a company. Sales, on the other hand, is more direct as it reinforces the value
How Effective is Experiential Marketing in Marketing Campaigns
Experiential marketing is a marketing technique that creates experiences between brands and consumers. These campaigns use an activation (for example, product sampling, immersive experiences, events, etc.) to bring brands to life and also allow direct interaction between brands and their target audience.