3 Ways To Measure ROI On Your Next Experiential Marketing Campaign
Brands want to establish a connection with their customers – experiential marketing can allow them to establish that connection. Customers want to have fun and be entertained by brands – live brand activations can create immersive events that would accomplish both objectives.
How Effective is Experiential Marketing in Marketing Campaigns
Experiential marketing is a marketing technique that creates experiences between brands and consumers. These campaigns use an activation (for example, product sampling, immersive experiences, events, etc.) to bring brands to life and also allow direct interaction between brands and their target audience.