Unilever

Unilever Nigeria Plc., manufacturers of a range of food and food ingredients as well as home and personal care products for the wholesale and retail sectors in Nigeria; wanted to change brand perception before launching its new Lux variants. Therefore, we were tasked with engaging media celebrities and media owners, especially bloggers to an exclusive romantic cocktail.

EML Activations developed and created an engaging media launch event to unveil the new Lux variants. The house of Lux was an evening of glamour, soft tunes and fashion, and recorded a high celebrity attendance.

The romantic cocktail was a great success. Media celebrities and bloggers were in high attendance and Unilever Plc was able to leverage the attendees to help change brand perception. The launch of the new Lux variants was a success after its introduction into the market.