Frequently asked questions
Your questions are important to us, we have selected our most frequently asked below, if you can’t find any answer to your question please contact us Here
Also known as engagement marketing, experiential marketing is a marketing strategy that sees brands use activation campaigns to create experiences for their customers.
Activation campaigns could take forms such as beach parties, product launches, live concerts, music festivals, stunts, conferences, etc, and are designed to create immersive and memorable experiences in the minds of consumers and form a relationship between brands and their target audience
Experiential marketing campaigns could take the forms of physical or virtual tours, display ads advertising, trade show activations, awards and conferences, event coordination & logistics, direct sales activation, sampling, focus groups, NCPs, pop-up marketing and mobile marketing tours.
Experiential marketing, when done successfully, can humanize your brand or a sponsor’s, as well as create positive impressions in the minds of your customers to build brand affinity and establish customer loyalty.
According to Wikipedia, “experiential marketing is a marketing strategy that directly engages consumers and invites and encourages them to participate in the evolution of a brand or a brand experience.”
Therefore, your brand needs to leverage customer engagement. And when there is an engagement, there is a connection.
So, rather than experiencing your brand only via social media, a billboard or an advert, engagement marketing helps your customers touch, listen, feel, taste and see your business and its offerings physically or even virtually.
Budget is the first thing to consider when launching an experiential marketing campaign as it helps you understand the size and scope of the project. Strategy & Operations come next. Here, you invite all necessary stakeholders to discuss the targeted goals for the experiential campaign, as well as logistics and strategies to implement. Operations focus on defining your team and communicating with them effectively.
The next is Giveaways. The giveaways you use must be carefully considered as it helps you stand out from the competition and amplify your brand’s USP. The fifth factor to consider during an experiential marketing campaign is Promotional Incentives. Here, your aim is to create a buzz about your campaign and what makes it special. E.g. Proceeds gotten from the event are donated to a charitable organization.
And lastly, you consider Measurements. After the event, ask questions such as, “Did you meet your goals?” “What areas can be improved upon” and communicate major lessons learnt to the sponsors, client, partners and other major stakeholders.
We start by collaborating with clients to fully identify and understand their set objectives, create a strategy, and then start the ideation process to design an immersive experience that customers will connect with.
All of the campaigns we run for our clients are specially tailored towards their target audience, their pain points and their marketing objectives. Click here to request for a proposal.
You can use Social Media Engagement to boost your overall marketing strategy by knowing the best platform to use, creating engaging and impactful content, creating consistent messaging and encouraging sharing.
Brand ambassadors/Influencers could serve as the middlemen between your brand and your customers. Therefore, a lot of factors such as your marketing goals, event requirements, incentives and finding the right people must be considered when hiring brand ambassadors.
Performing live demos, hosting live Q&A sessions, showing your brand’s behind-the-scenes and repurposing live video content are some of the best ways to engage and connect with your audience via Live Streaming. Finally, creating an immersive live experience that catches your customers’ attention can be achieved by pre-promoting your event on social media, paid ads, traditional and mobile marketing.
The next steps are building a registration page and creating a social event. Also, offer a main attraction such as a celebrity or popular guest speaker and round up your experiential marketing campaign by following-up with your prospects after the event.
As part of the process involved while working with our clients, we help them identify their overall marketing objectives (whether it’s a product launch, create brand awareness, change brand perception, generate revenue, maintain positive brand awareness & perception, etc). Identifying this helps us create customized campaign solutions and trackable KPIs as well as give you data and insights that will grow your business.
While we are an experiential marketing company with a main office in Lagos, campaigns can be activated anywhere in Nigeria.
Yes, we do. Depending on the type of experiential marketing campaign we run for you, our team completes a report at the end of each campaign to record information such as stats, customer feedback, publicity success as well as pictures of how the campaigns went well.
We are bound by client confidentiality and would be happy to sign a non-disclosure agreement.
While we know that experiential marketing helps brands create a memorable experience in the minds of their customers, we also know that it should not be a standalone strategy to take a target audience through the entire sales cycle (from prospecting for leads to closing sales and generating referrals) but should complement other marketing strategies such as digital marketing/social media, mobile marketing and traditional marketing.
